Most startups fail because they run out of time or money before they find a product that meets a market demand. In today’s world of platform API’s, cloud computing and outsourced engineering – it’s not “can you build it?”, it’s “should you build it?”.
As an entrepreneur I love risk, moving fast and taking action. When I come up against a challenge I scheme to overcome it. But as I travel around speaking to entrepreneurs regarding lean startup philosophies, I hear stuff like this.
- “I’m scared to launch cause I might not be able to handle the demand”
- “We don’t want to charge because we want to make it easy for businesses to sign up”
- “We need to add a few more features before we invite anyone to use it.”
Most startups aren’t accountable to anyone but themselves. That’s not always optimal.
Imagine you’re introduced to someone at a conference, work function, or summer barbecue. Assume you knew this 15-minute conversation was the beginning of a 50-year friendship. How would that change the way you interacted?
Now what if you treated every new person you met like they were going to be a friend for life?